Is this course right for me?

Target Audience: For those who are engaging with industry partners

This online ½ day workshop is to support academics become more effective at engaging with industry partners.  It has a specific focus on Research and KE activities within a consultancy role to the industrial partner. 

Outcomes:

• Support academics understand industry perspectives and areas where challenges can arise in partnership development
• Explore the process of gaining commitment and building long term relationships with partners
• Develop the necessary communication and consultancy skills to work more effectively with industrial partners

Part 1 - The industry perspective: Working effectively with industry involves developing a detailed understanding of the business drivers of organisations who choose to engage in dialogue with HEIs.  Within the first part of the workshop we will explore why organisations choose to engage with HE and how these drivers impact on the process of developing dialogue and on-going relationships.   Within this segment of the workshop we will utilise a range of real life case-studies to illustrate how these drivers might differ.

Part 2 – Developing commitment in industrial partners – communication and engagement skills: In order to influence organisations to commit to meaningful long term partnerships it is important to understand how to build commitment to projects and relationships.   Within this section of the workshop we will explore behaviours which support the development of this commitment, and in particular focus on ensuring HE staff operate in a manner which is likely to build commitment within industrial partnerships.  Within this section the focus will include highlighting the need for project management of these partnerships as well as client management skills to enable relationships to flourish.

Part 3 – Consultancy skills: In the final part of the workshop we will explore how communication with industry can be different (especially in terms of goal versus process orientation, timescales and expectations) from the academic context.  In order to support academics work more effectively we will give them opportunity to explore a bespoke consultancy framework (based upon the GROW model) to support academics in developing clear understanding of client’s needs, expectation and to explore options for moving forward with projects.  

Accesibility

We are committed to ensuring our events and courses are accessible to all staff. If you feel you have a disability, health issue, or neurodivergent condition that may affect your ability to access, participate or engage in this course, please get in touch with us at osdu@strath.ac.uk to discuss your specific support requirements.

Prerequisites

Cancellation Policy

Cancellation Policy 

When applying for a course, you should note that there will be a £50* charge to your Department / School if you do not attend your place on the course. There will be no charge as long as you cancel your booked place before the event or notify our staff at osdu@strath.ac.uk that you can no longer attend.

A Department / School is welcome to send someone else in your place if they wish without incurring a charge, providing that person has the necessary prerequisites for the course. In the case of courses split over more than one day, you are expected to attend ALL parts of the course.

*This is the standard charge for cancellation or non-attendance of a course of 1-day duration or less. For some courses, there may be a higher cancellation charge and if this is the case you will be advised of this at the time of booking.