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Target Audience: For those who are engaging with industry partners
This practical ½ day workshop is to support academics become more effective at engaging with industry partners. It has a specific focus on Research and KE activities within a consultancy role to the industrial partner.
- Support academics understand industry perspectives and areas where challenges can arise in partnership development
- Explore the process of gaining commitment and building long term relationships with partners
- Develop the necessary communication and consultancy skills to work more effectively with industrial partners
Part 1 - The industry perspective: Working effectively with industry involves developing a detailed understanding of the business drivers of organisations who choose to engage in dialogue with HEIs. Within the first part of the workshop we will explore why organisations choose to engage with HE and how these drivers impact on the process of developing dialogue and on-going relationships. Within this segment of the workshop we will utilise a range of real life case-studies to illustrate how these drivers might differ.
Part 2 – Developing commitment in industrial partners – communication and engagement skills: In order to influence organisations to commit to meaningful long term partnerships it is important to understand how to build commitment to projects and relationships. Within this section of the workshop we will explore behaviours which support the development of this commitment, and in particular focus on ensuring HE staff operate in a manner which is likely to build commitment within industrial partnerships. Within this section the focus will include highlighting the need for project management of these partnerships as well as client management skills to enable relationships to flourish.
Part 3 – Consultancy skills: In the final part of the workshop we will explore how communication with industry can be different (especially in terms of goal versus process orientation, timescales and expectations) from the academic context. In order to support academics work more effectively we will give them opportunity to explore a bespoke consultancy framework (based upon the GROW model) to support academics in developing clear understanding of client’s needs, expectation and to explore options for moving forward with projects.
Delivered By: Robin Henderson, My Consultantd Ltd