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Target Audience: Academic/Research Staff, all levels
Knowing how to attract and engage people as a specialist consultant is an important skill for academics to master. In this one-day session you will learn some key techniques for marketing yourself as a consultant. You will discover how to attract interest by positioning yourself as a professional expert. This enables you to gain business opportunities without feeling like you have to become a salesperson.
You will learn the best ways to communicate about what you do to your networks and connections. The day is also designed to enable you to spot where the opportunities are and what you need to do next to make the most of them.
WHAT WE WILL COVER
- Step 1. Identifying your target market
Gain clarity on who you most want to engage and communicate with
Save your time by only focusing on those people most likely to want to work with you
- Step 2. Creating your key marketing messages
You’ll know how to talk about your work in a way that gets people wanting to learn more
Have the perfect response ready for when people ask you what you do
- Step 3. Understanding what makes a good impression
What impacts the quality of the impression you are making
Knowing what’s expected and what you need
- Step 4. How to use your networks effectively
Spotting opportunities and how to make the most of them
- Step 5. How to follow up
Understand exactly what to do to take someone from being interested to working with you
Delivered By: Lisa Farr, Inspired Business Academy