Is this course right for me?

Target Audience: Academic/Research Staff, all levels

Knowing how to attract and engage people as a specialist consultant is an important skill for academics to master.  In this one-day session you will learn some key techniques for marketing yourself as a consultant.  You will discover how to attract interest by positioning yourself as a professional expert.  This enables you to gain business opportunities without feeling like you have to become a salesperson.

You will learn the best ways to communicate about what you do to your networks and connections.  The day is also designed to enable you to spot where the opportunities are and what you need to do next to make the most of them.

WHAT WE WILL COVER

• Step 1. Identifying your target market

Gain clarity on who you most want to engage and communicate with

Save your time by only focusing on those people most likely to want to work with you

• Step 2. Creating your key marketing messages

You’ll know how to talk about your work in a way that gets people wanting to learn more

Have the perfect response ready for when people ask you what you do

• Step 3. Understanding what makes a good impression

What impacts the quality of the impression you are making

Knowing what’s expected and what you need

• Step 4. How to use your networks effectively

Spotting opportunities and how to make the most of them

• Step 5. How to follow up

Understand exactly what to do to take someone from being interested to working with you

Prerequisites

Cancellation Policy

When applying for a course, you should note that there will be a £50* to your department if you cancel within 5** working days or you do not attend, and a £25 charge for cancellations/ non-attendance between 6 and 10 working days. There will be no charge for cancellation made 10 or more working days before the event. Notifications should be made to OSDU@strath.ac.uk

A department is welcome to send someone else in your place if they wish without incurring a charge, providing that person has the necessary pre-requisites for the course. In the case of courses split over more than one day, you must attend ALL parts of the course. If you fail to attend any part you will be charged as outlined above.

*This is the standard charge for cancellation or non-attendance of course of 1 days duration or less. For some courses there may be a higher cancellation charge and if this is the case you will be advised of this at the time of booking.

**Any bookings made within 10 days of the event will incur the charges as specified.