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Target Audience: Staff engaging or interested to engage with the media about their work

This is a live, on-campus event. 

This 3-hour course explains how to speak to the media, including giving expert opinion and expert quotes; how to frame, write and present research topics to broadcast, print and digital media; plus how to answer friendly and hostile questions.  This includes professional camera presentation skills and using a mic.  Podcasting and camera work included. 

Other topics, such as pitching stories to journalists and sending out media releases, will also be covered as well as the merits of using AI to write, copy and create images. This course is delivered by a journalist-turned academic, Dr Kate Smith. 

Course Outcomes/ Objectives;

• Learn how to speak to journalists. 

• Adapt and promote academic research publications and expert quotes. 

• Deal with journalists’ questions. 

• Present on mics and cameras. 

• Create effective media releases. 

Accessibility;

We are committed to ensuring our events and courses are accessible to all staff: 

• Full access information for the venue is available via AccessAble. 

• Hybrid provision is not available. 

• There will be audience participation. 

• You are asked to attend the whole session. 

• There will be several breaks throughout the session. 

• The session is relaxed – this means you can stretch, move around, stim etc.  

• Digital copies of resources will be emailed to participants in advance of delivery upon request. 

• Contact spiral@strath.ac.uk to request printed materials in different formats. 

• Please contact osdu-equity@strath.ac.uk to discuss any further access requirements. 

Cancellation Policy 

When applying for a course, you should note that there will be a £50* charge to your Department / School if you do not attend your place on the course. There will be no charge as long as you cancel your booked place before the event or notify our staff at osdu@strath.ac.uk that you can no longer attend.

A Department / School is welcome to send someone else in your place if they wish without incurring a charge, providing that person has the necessary prerequisites for the course. In the case of courses split over more than one day, you are expected to attend ALL parts of the course.

*This is the standard charge for cancellation or non-attendance of a course of 1-day duration or less. For some courses, there may be a higher cancellation charge and if this is the case you will be advised of this at the time of booking. 

Prerequisites