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Target Audience: All staff and students
The session will showcase WARC (World Advertising Research Center), a key database for marketing, advertising and media research. The session will provide a general overview of the content of the database, top tips on usage and how to use some of the functionality and tools available via our subscription.
About this database
WARC provides content for marketing, advertising and media research. It gathers information from organisations such as the Advertising Research Foundation, ESOMAR and the Institute of Practitioners in Advertising. Material types include journal articles, case studies, research reports, news items, best practice guides and statistical data.
Database content includes:
- Articles and research papers
- Case Finder: Search the world’s largest collection of advertising effectiveness case studies
- Reports include 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
Delivered By: Conor Barr, Account Development Manager, WARC