Is this course right for me?

Target Audience: Anyone across the university who is interested in developing the mindset and skills to become an entrepreneur.

Interested in developing your business?  This session will follow on from the Beginner Level of Key Entrepreneurial Skills and look in more depth at know-how over three main areas of advanced entrepreneurship: Digital Marketing and conventional business funding sources; Protecting your fledgling business and intellectual Property (copyrighting, patents, trademarks including digital watermarks, and design rights) and going for growth: how to form a spin-out, organic growth vs acquisition; International growth and industry analysis will also be examined.  Case studies of these topics will be discussed. 

Fun, enthusiastic and empowering, this session is delivered by an experienced academic and entrepreneur and so is orientated to the university environment.   Contribution to the session by participants is optional, so those perhaps  just considering entrepreneurial activities for the first time are very welcome.  Local, national and international support available to experienced entrepreneurs as well as emerging entrepreneurs will also be comprehensively outlined. 

Course Outcomes/ Objectives;

• Alternative financing routes such as crowdfunding and crowd investing.  
• Building Audiences and Brand.  
• Conventional business funding sources  
• Digital Marketing and Analytics.  
• Digitising analogue marketing techniques (e.g., newsletters).       
• Innovation 
• Protecting your fledgling business and intellectual Property 
• Developing and registering the prototype  
• IP as business assets.   
• Going for growth 
• How to set up a spin-out,  
• Organic growth vs acquisition.  
• International growth  
• Case Studies of successful businesses emerging from universities.   

Cancellation Policy

When applying for a course, you should note that there will be a £50* to your department if you cancel within 5** working days or you do not attend, and a £25 charge for cancellations/ non-attendance between 6 and 10 working days. There will be no charge for cancellation made 10 or more working days before the event. Notifications should be made to OSDU@strath.ac.uk

A department is welcome to send someone else in your place if they wish without incurring a charge, providing that person has the necessary pre-requisites for the course. In the case of courses split over more than one day, you must attend ALL parts of the course. If you fail to attend any part you will be charged as outlined above.

*This is the standard charge for cancellation or non-attendance of course of 1 days duration or less. For some courses there may be a higher cancellation charge and if this is the case you will be advised of this at the time of booking.

**Any bookings made within 10 days of the event will incur the charges as specified.

Prerequisites